MOVE (Measurement of Outdoor Visibility and Exposure) is the first industry-wide audience measurement system for outdoor media in Australia. It has been endorsed by the Outdoor Media Association (OMA), the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA). MOVE is a world first in that it measures the audiences of all major formats outside of the home including roadside, railway stations, airports, buses and trains, and shopping centres. MOVE provides accountability to the outdoor media industry by supplying advertisers and media buyers with current data on the precise reach of outdoor media campaigns across all formats.