Audience Measurement
Requisito de negocio
The client is a national body which represents most of the media display companies in Australia. They had a requirement to develop an industry-wide audience measurement system across all major formats like roadside, railway stations, trams, etc. to provide the advertisers with the latest data of reach.
- La aplicación gestiona lo siguiente para el cliente
- Proporciona resultados de medición de audiencia para más de 64000 caras publicitarias en las 5 principales ciudades de Australia.
- Los usuarios (anunciantes) pueden acceder a 112 objetivos demográficos en 3 áreas para medir sus campañas: carretera, transporte y estilo de vida/minorista.
- Presentar informes detallados de los resultados de las mediciones en función del mercado.
- Procesamiento de los últimos datos de entrada proporcionados por diversos socios y obtención de resultados precisos.
- Posibilidad de seleccionar áreas más pequeñas (subáreas) mediante Google Maps para encontrar los detalles exactos de las mediciones en pequeñas zonas a escala. También incluye información adicional sobre conductores, peatones, etc.
- Posibilidad de ver la densidad de población en zonas específicas de las cinco principales ciudades de Australia.
Modules Of The System
- Package Builder.
- Campaign Builder.
- Organizations and Agencies.
- Formats and planning by formats.
- Users, Companies and Access control.
- Site Builder
- Reports
- Dot-Density maps
- Sub-areas management
- Mode-split data
- Variance Report
Solución
Client has chosen us the development partner for this application due to the team’s expertise in handling large scale apps, and insight into the field of marketing. We developed the application taking care of all their requirements, giving utmost care to the huge amount of data that had to be processed and analysed to create the reports.
Audience Measurement System Features
- Process large amount of data daily, across different sites/markets etc. and provide accurate measurement result.
- Reporting framework to showcase the results in graphs and chart.
- Hassle-free migration when data update happens.
- Automated testing framework for the ease of testing and to ensure zero bugs.
- Interactive location maps to identify and select locations.
- API integration for asynchronous handling of data and reports.
- Performance of the application is monitored through New-Relic.
- Reports maps now also include dot-density and kml layers separately. It also shows the results based on user’s selected postcodes etc via maps and populates the corresponding measurement details.
- Application now used the Amazon RDS() service for database usage and back-ups. It’s a cloud based Relational Database Service.
Cliente
Software Company, Australia
Horas hombre invertidas
5000+ Hours
Tecnologías
- Rails 3.2.1, Ruby 1.9.3, Html/Css/JS, Postgres DB server.
- Gemas- kaminari, new-relic_rpm, cancan, rspec.
- API integration of the platform with googlecharts, etc.
- Postgis, amazon-rds
Los datos del cliente están protegidos bajo estricta NDA y, por lo tanto, no revelamos dicha información. Sin embargo, podemos proporcionarle referencias una vez que realice una consulta.
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