Audience Measurement
Requisito di business
The client is a national body which represents most of the media display companies in Australia. They had a requirement to develop an industry-wide audience measurement system across all major formats like roadside, railway stations, trams, etc. to provide the advertisers with the latest data of reach.
- L'applicazione gestisce quanto segue per il client-
- Fornisce risultati di misurazione dell'audience per oltre 64000 facce pubblicitarie nelle 5 città principali dell'Australia.
- Gli utenti (inserzionisti) possono accedere a 112 dati demografici di target in 3 aree per misurare le loro campagne: stradale, trasporti e lifestyle/vendita al dettaglio.
- Presentare rapporti dettagliati sui risultati delle misurazioni effettuate sul mercato.
- Elaborazione dei dati di input più recenti forniti dai vari partner e fornitura di risultati precisi.
- Possibilità di selezionare aree più piccole (sottoaree) utilizzando le mappe di Google per trovare i dettagli esatti delle misure su zone in scala ridotta. Questi includono anche dettagli aggiuntivi su automobilisti, pedoni, ecc.
- Possibilità di visualizzare la densità di popolazione in zone specifiche delle cinque principali città australiane.
Modules Of The System
- Package Builder.
- Campaign Builder.
- Organizations and Agencies.
- Formats and planning by formats.
- Users, Companies and Access control.
- Site Builder
- Reports
- Dot-Density maps
- Sub-areas management
- Mode-split data
- Variance Report
Soluzione
Client has chosen us the development partner for this application due to the team’s expertise in handling large scale apps, and insight into the field of marketing. We developed the application taking care of all their requirements, giving utmost care to the huge amount of data that had to be processed and analysed to create the reports.
Audience Measurement System Features
- Process large amount of data daily, across different sites/markets etc. and provide accurate measurement result.
- Reporting framework to showcase the results in graphs and chart.
- Hassle-free migration when data update happens.
- Automated testing framework for the ease of testing and to ensure zero bugs.
- Interactive location maps to identify and select locations.
- API integration for asynchronous handling of data and reports.
- Performance of the application is monitored through New-Relic.
- Reports maps now also include dot-density and kml layers separately. It also shows the results based on user’s selected postcodes etc via maps and populates the corresponding measurement details.
- Application now used the Amazon RDS() service for database usage and back-ups. It’s a cloud based Relational Database Service.
Cliente
Software Company, Australia
Ore uomo impiegate
5000+ Hours
Tecnologie
- Rails 3.2.1, Ruby 1.9.3, Html/Css/JS, Postgres DB server.
- Gemme: kaminari, new-relic_rpm, cancan, rspec.
- API integration of the platform with googlecharts, etc.
- Postgis, amazon-rds
I dettagli del cliente sono protetti da una rigorosa NDA e pertanto non divulghiamo tali informazioni. Tuttavia, possiamo fornire referenze una volta effettuata una richiesta.
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