Audience Measurement
Affärskrav
The client is a national body which represents most of the media display companies in Australia. They had a requirement to develop an industry-wide audience measurement system across all major formats like roadside, railway stations, trams, etc. to provide the advertisers with the latest data of reach.
- Applikationen hanterar följande för klienten
- Ger resultat från publikmätningar för mer än 64000 reklamytor i de 5 största städerna i Australien.
- Användare (annonsörer) kan få tillgång till 112 målgrupper inom 3 områden för att mäta sina kampanjer - väg, transport och livsstil/detaljhandel.
- Presentera detaljerade rapporter om de marknadsvisa mätresultaten.
- Bearbetning av de senaste indata från olika partners och tillhandahållande av exakta resultat.
- Möjlighet att välja mindre områden (delområden) med hjälp av Google Maps för att hitta exakta mätdetaljer på småskaliga zoner. Dessa inkluderar även ytterligare information om bilförare, fotgängare etc.
- Möjlighet att se befolkningstätheten på specifika zoner i de fem största städerna i Australien.
Modules Of The System
- Package Builder.
- Campaign Builder.
- Organizations and Agencies.
- Formats and planning by formats.
- Users, Companies and Access control.
- Site Builder
- Reports
- Dot-Density maps
- Sub-areas management
- Mode-split data
- Variance Report
Lösning
Client has chosen us the development partner for this application due to the team’s expertise in handling large scale apps, and insight into the field of marketing. We developed the application taking care of all their requirements, giving utmost care to the huge amount of data that had to be processed and analysed to create the reports.
Audience Measurement System Features
- Process large amount of data daily, across different sites/markets etc. and provide accurate measurement result.
- Reporting framework to showcase the results in graphs and chart.
- Hassle-free migration when data update happens.
- Automated testing framework for the ease of testing and to ensure zero bugs.
- Interactive location maps to identify and select locations.
- API integration for asynchronous handling of data and reports.
- Performance of the application is monitored through New-Relic.
- Reports maps now also include dot-density and kml layers separately. It also shows the results based on user’s selected postcodes etc via maps and populates the corresponding measurement details.
- Application now used the Amazon RDS() service for database usage and back-ups. It’s a cloud based Relational Database Service.
Klient
Software Company, Australia
Utnyttjade arbetstimmar
5000+ Hours
Teknologier
- Rails 3.2.1, Ruby 1.9.3, Html/Css/JS, Postgres DB server.
- Ädelstenar: kaminari, new-relic_rpm, cancan, rspec.
- API integration of the platform with googlecharts, etc.
- Postgis, amazon-rds
Kunduppgifter är skyddade under strikt NDA och därför avslöjar vi inte sådan information. Vi kan dock ge referenser när du gör en förfrågan.
Swedish 
English 
Japanese 
German 
French 
Spanish 
Italian